Blog: In search of treasure and redemption: Inaugural Lecture at the University of Birmingham by Professor John Dyson

No process like this can be perfect but it can be good: constructive, educational and democratising.

Construction projects are about creating change and development in a variety of areas, from medicine to technology.They’re full of potential and should be exciting..

Process engineering in practice: GSK’S Parma facility design and Factory in a Box.Another interesting thing about Design to Value, is that it’s very suited to uncertainty.At GSK, I found myself working on a pharmaceutical project in Parma.

The goal was to manufacture a drug called an attachment inhibitor to benefit people with HIV and AIDS, for whom other treatments are no longer working.The drug was in development and GSK wanted to get the product to market as quickly as possible..

When trying to accelerate a product to market, it’s important not to tie things down too early.

Unexpected things often happen in development, which affect the outcome.While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.

He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.Available to purchase at.Design to Value in the Built Realm..

The complexity of architecture, engineering and building technologies has increased exponentially in recent decades, distorting how buildings are designed, constructed and even conceived.In parallel, architecture has become acutely, myopically object-oriented, celebrating the product rather than the process.